Marketing Built Around Your Trade, Not a Generic Template
Every industry searches differently, sells differently, and loses customers differently. We build our approach around the trade you're actually in — not a one-size-fits-all package.
Below are the industries we currently specialise in. Each page breaks down real UK search demand for your trade, the technical gaps most businesses in that space are missing, and how we fix them.
Local SEO, Google Ads, and lead generation for UK trade businesses — built around how your customers actually search
Industry Grid
Industries We Work With
Flooring
SEO and marketing for carpet, wood, vinyl, and commercial flooring businesses across the UK.
Get a free flooring website audit
Dog Walking & Pet Care
Local SEO and reputation management for dog walking and pet care businesses in London and beyond.
Get a free dog walking website audit
Driveways, Patios & Landscaping
High-value local SEO and Google Ads for driveway, patio, and landscaping contractors.
Get a free driveway website auditDon't see your trade listed? We work with local service businesses generally — get in touch and we'll tell you honestly whether we're a good fit.
Visual Proof
Proven Local SEO That Turns Searches Into High-Value Trade Leads
Unlike generic agencies that promise traffic without results, ExoraLeads builds targeted local SEO strategies that put your trade business directly in front of homeowners actively looking to hire in your exact coverage areas.
What we actually do
We build and execute localized SEO frameworks tailored specifically for UK tradesmen—optimizing your website architecture, Google Business Profile, and local citations for high-intent keywords across key markets like West London, Birmingham, and surrounding regions to ensure your business dominates local search results.
The most common mistake we see
Trade businesses relying on word-of-mouth or generic SEO packages that fail to target local search intent—leaving high-value jobs in areas like West London and Birmingham to competitors who simply rank higher on Google Maps and search results.
Why Industry-Specific Matters
Why We Don't Do One-Size-Fits-All Marketing
A dog walker and a driveway contractor don't lose customers the same way. A flooring business and a landscaping company don't get found the same way either. Search behaviour, average job value, and what actually builds trust with a customer are different in every trade.
That's why we don't hand every client the same generic SEO checklist. Each industry page above reflects real research into how people in the UK actually search for that specific service — and the specific technical issues we consistently find holding businesses in that trade back.
Real Results
Not Case Studies for the Sake of It — Actual Numbers
These are two clients from very different trades. Same underlying approach: fix what's actually broken first, then build visibility that's exclusively theirs.
Top 3
on Google Maps in 8 weeks
473 ranking keywords, 25 indexed pages built from zero.
Raseen — UAE Demolition & Scrap
25 leads
in 14 weeks
Delivered through a focused Google Ads campaign.
Capitol Gas Supply — Birmingham
How We Work, Regardless of Industry
The Same Honest Process, Every Time
We don't believe in generic marketing packages. Every business we work with gets an approach built around how people actually search for their specific trade in their area.
From Keywords Research to Landing more sales In pipeline
Frequently Asked Questions
Common Questions from Trade Business Owners
From local SEO campaigns that moved West Drayton businesses to page one, to custom-built web apps, AI systems, and mobile platforms — every project below is real work with real outcomes. Browse the case studies, then see what's possible for your business. Get in touch with Exora leads for a free consultation.
How much does a marketing agency cost for a small business in the UK?
How do I know if my business actually needs SEO?
What's actually included in the free audit?
Do you only work with businesses in London and Birmingham?
Is there a minimum contract length?
Not Sure Which Applies to You?
That's fine — most business owners aren't SEO experts, and they shouldn't have to be. Tell us about your business and we'll point you in the right direction, or tell you honestly if we're not the right fit.