Google Business Profile Optimisation
Rank higher in Google Maps and the Local Pack with a fully optimised Google Business Profile. We manage GBP for businesses across London, West Drayton and the UK.
Service Overview
Your Google Business Profile is your most powerful free marketing tool — and most UK businesses are using it badly. An incomplete, unmanaged profile loses you customers every single day to competitors who appear higher in the Map Pack. We optimise every section of your GBP, manage your weekly posts, build your review count, and handle Q&A — everything Google rewards with higher rankings. We work with businesses across West Drayton, Uxbridge, Ealing, Hillingdon and Greater London.
Our Approach
Profile Audit
Full assessment of your current GBP against top-ranking competitors in your London or UK area.
Content Optimisation
Rewrite descriptions, add UK-targeted keywords, upload professional photos.
Active Management
Weekly posts, Q&A responses, and review management to keep your profile active and ranking.
Performance Tracking
Monthly GBP Insights review — track calls, clicks, and Map Pack position improvements.
An Unmanaged GBP Is Costing You Customers Right Now
Businesses with complete, optimised Google Business Profiles get 7x more clicks than those with incomplete profiles. They appear in 70% more searches. Yet most UK business GBPs are sitting at 40% completion — missing categories, no service descriptions, stock photos, and have not posted in months.
- Incomplete GBPs rank lower and convert worse — Google favours active, complete profiles
- GBPs with 10+ photos get 42% more direction requests
- Weekly posts correlate with improved Local Pack stability
- Unanswered Q&A and no review responses signal to Google your business is inactive
What a Fully Optimised GBP Looks Like vs What Most Businesses Have
Most businesses set up their GBP once and leave it. One category selected, a generic business name, no posts, no services listed, and five Google reviews from three years ago. Google sees an inactive, incomplete listing and ranks it accordingly.
We rebuild your GBP from the ground up and manage it every week — categories, keyword-rich descriptions, services, photos, posts, Q&A, and review responses. Every element is optimised for the three signals Google uses to rank local results: relevance, prominence, and proximity.
Categories, services, descriptions, photos — all optimised with your target keywords
Service spotlights, offers, and updates — every week, keeping your profile active
Every review responded to within 24 hours — positive and negative
GBP Insights: calls, clicks, direction requests, and Map Pack position
Typical Business vs Managed by ExoraLeads
| GBP Element | Typical Business | Managed by ExoraLeads |
|---|---|---|
| Categories | 1 primary, nothing else | Primary + 3 to 5 relevant secondary categories |
| Service descriptions | None or one-liners | Keyword-rich unique descriptions per service |
| Photos | 1 to 3 stock images | 10+ real photos, geo-tagged and labelled |
| Posts | Never or monthly | Every week, keyword-optimised |
| Reviews | Unmanaged | Responded to within 24hrs, growth system active |
People also search for
Every month without this in place is revenue going to a competitor who already has it.
We offer a free audit with no obligation. In 30 minutes you'll see exactly where your current setup is leaking leads and what it would take to fix it.
Frequently Asked Questions
Common Questions About GBP Optimisation
What is Google Business Profile optimisation and why does it matter?
How do I rank higher in Google Maps for my London business?
How often should I post on my Google Business Profile?
Can a Google Business Profile agency manage my listing for me?
What is NAP consistency and how does it affect my local rankings?
Ready to start getting results from GBP Optimisation?
Book a free consultation. We'll review your current setup, identify the biggest gaps, and outline a realistic plan — with no obligation.