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Google & Facebook Ads London

Drive targeted traffic and enquiries with expertly managed Google and Facebook ad campaigns. We create high-converting ads for UK businesses across London, West Drayton and the wider UK.

3× lead increase — London Service Business: "3x increase in leads from Google Ads within 60 days"

Service Overview

Paid advertising on Google and Facebook can be a powerful way to generate leads quickly — but only if your campaigns are set up and optimised correctly. We manage end-to-end ad campaigns for UK businesses, from keyword research and audience targeting to ad creation and ongoing optimisation. Based in West Drayton, we understand the nuances of targeting UK audiences across London and the wider UK market. We focus on driving high-quality traffic that converts into enquiries, not just clicks.

Our Approach

01

Campaign Strategy

Develop a customised ad strategy based on your goals and UK target audience.

02

Ad Creation

Create compelling ad copy and visuals designed to convert UK audiences.

03

Launch & Optimisation

Go live, monitor performance, and continuously optimise for better results.

Running Ads Without Automation Is Filling a Bucket With a Hole

You pay to get someone to click. They land on your page. They fill in a form. Then they sit in your inbox for 48 hours while your competitors call them first. 78% of customers buy from the first business that responds. Without automated follow-up connected to your ads, you are wasting most of your ad spend.

  • Businesses that respond within 5 minutes are 100x more likely to convert than those who wait 30
  • Google Search Ads target buyers with active purchase intent — the highest-converting traffic source
  • Without conversion tracking, you have no idea which ads are generating revenue vs wasting budget
  • 65% of UK SMEs using Google Ads have no conversion tracking set up correctly
Get a Free Audit — See Where You Stand

Ads + Automation: Why We Connect Every Lead to GoHighLevel

How others do it

Most agencies manage your ads and stop there. You get a leads report but no system to convert them. We wire every ad conversion directly into GoHighLevel so the moment someone clicks and fills in a form, automated follow-up fires before the page finishes loading.

How ExoraLeads does it

We manage the ads — keyword research, audience targeting, ad copy, landing pages, and bid management. And we connect every lead to your GHL pipeline so nothing falls through the cracks. You get attribution data showing which ad generated which sale.

01
Keyword & Audience Research

Buyer intent keywords and Custom Audiences built from your best existing clients

02
Landing Page Build

Dedicated pages with one goal — connected directly to GHL

03
GHL Connection

Every form fires a webhook to GHL — lead tagged by campaign and automation triggered

04
Weekly Optimisation

Pausing underperformers, scaling winners, A/B testing ad copy and landing pages

Without ExoraLeads vs With ExoraLeads

Ad Campaign ElementWithout ExoraLeadsWith ExoraLeads
Lead follow-upManual — hours or daysGHL automation fires in under 60 seconds
Conversion trackingNot set up or incompleteFull conversion tracking + GHL attribution
Keyword targetingBroad, high-wasteBuyer intent with negative keyword lists
Landing pagesGeneric homepageDedicated, fast-loading, single CTA
ReportingClicks and impressionsCost per qualified lead and attributed revenue

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People also search for

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Every month without this in place is revenue going to a competitor who already has it.

We offer a free audit with no obligation. In 30 minutes you'll see exactly where your current setup is leaking leads and what it would take to fix it.

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Frequently Asked Questions

Common Questions About Google & Facebook Ads

How much should a small UK business spend on Google Ads per month?
For most UK service businesses, a starting Google Ads budget of £500 to £1,000 per month is enough to test performance and generate a consistent volume of leads. Below that threshold, data accumulates too slowly to optimise effectively. Management fees are separate from ad spend. Exora Leads charges from £100/month to manage campaigns, allowing you to keep your ad budget fully allocated to clicks.
What is the difference between Google Ads and Facebook Ads?
Google Ads targets people who are actively searching for your service right now — high purchase intent, immediate need. Facebook and Instagram Ads target people based on demographics, interests, and behaviour — useful for building awareness and capturing demand before people start searching. For service businesses in London, Google Search Ads typically generate higher-quality leads, while Facebook Ads are better for volume at a lower cost per click.
How long does it take for Google Ads to start generating leads?
Google Ads can start generating leads within 24 to 48 hours of going live. However, the first two to four weeks are a learning period where the algorithm gathers data to optimise your bids and targeting. Most campaigns reach their best performance after four to eight weeks of active management and optimisation. Rushing this process by making too many changes early on typically extends the learning period.
Can I run Google Ads for a London business without a big budget?
Yes, but efficiency depends on how competitive your keywords are. Some London service niches have a cost-per-click of £1 to £3, making a modest budget very effective. Others — like solicitors or financial services — can cost £20 to £50 per click. Exora Leads runs an initial keyword and competition audit to show you exactly what a realistic budget looks like for your specific service and location before you commit to any spend.
What is conversion tracking and do I need it for my ad campaigns?
Conversion tracking records what happens after someone clicks your ad — whether they filled in a contact form, called your number, or made a purchase. Without it, you are spending money on clicks but have no data on which ads, keywords, or audiences are actually generating enquiries. Every campaign Exora Leads manages includes full conversion tracking setup as standard, so your budget is always optimised toward actions that generate real business value.

Ready to start getting results from Google & Facebook Ads?

Book a free consultation. We'll review your current setup, identify the biggest gaps, and outline a realistic plan — with no obligation.

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